About AnneMou
Unveiling the Visionaries Behind Affordable Luxury Fashion
Unveiling the Visionaries Behind Affordable Luxury Fashion
AnneMou offers affordable luxury ready-to-wear fashion and approaches design with a fresh take. The collections consist of a selection of leather showstopping pieces combined with blouses, knitwear and woolen jackets to create the perfect look. A recently launched label with a rich history.
Annemou offers affordable luxury ready-to-wear fashion and approaches design with a fresh take. The collections consist of a selection of leather showstopping pieces combined with blouses, knitwear and woolen jackets to create the perfect look. A recently launched label with a rich history.
AnneMou’s Story
Eye-catching leather items, supplemented with other wardrobe must-haves. AnneMou’s style reflects Parisian elegance and a cool, feminine appearance with masculine details making the whole uncomplicated and chic. Together with a creative team, AnneMou strives for a contemporary collection with a mix of materials, styles and shapes, matching colors and luxury expressed in an effortless ‘je ne sais quoi’ style. Countless looks can be put together thanks to a range of items in different materials. Resulting in looks that are contemporary with an own identity.
Our History
AnneMou’s founders, Sirun & Yerry Aykaz, forged their own paths after high school, driven by a shared entrepreneurial spirit. Yerry began producing clothing for Dutch brands before venturing into leather products in the early ’80s. Sirun studied in London and Geneva, and in 1985, they co-founded Arma. Sirun spearheaded sales, expanding the brand across Europe. Over the years, Yerry worked in the Far East for 15 years, while Sirun cultivated private label customers. In 2023, leveraging their expertise, they embraced a new challenge together, introducing AnneMou—a brand synonymous with a comprehensive collection in affordable luxury.
AnneMou’s Story
Eye-catching leather items, supplemented with other wardrobe must-haves. Annemou’s style reflects Parisian elegance and a cool, feminine appearance with masculine details making the whole uncomplicated and chic. Together with a creative team, Annemou strives for a contemporary collection with a mix of materials, styles and shapes, matching colors and luxury expressed in an effortless ‘je ne sais quoi’ style. Countless looks can be put together thanks to a range of items in different materials. Resulting in looks that are contemporary with an own identity.
Our History
Annemou’s founders, Sirun & Yerry Aykaz, forged their own paths after high school, driven by a shared entrepreneurial spirit. Yerry began producing clothing for Dutch brands before venturing into leather products in the early ’80s. Sirun studied in London and Geneva, and in 1985, they co-founded Arma. Sirun spearheaded sales, expanding the brand across Europe. Over the years, Yerry worked in the Far East for 15 years, while Sirun cultivated private label customers. In 2023, leveraging their expertise, they embraced a new challenge together, introducing Annemou—a brand synonymous with a comprehensive collection in affordable luxury.
Crafting Fashion, Nurturing Nature
A Sustainable Approach
AnneMou recognizes that the manufacturing stages of the fashion industry, including sourcing raw materials, transforming them into yarn and fabric, and dyeing, contribute significantly to the environmental impact. Therefore, addressing this issue is of utmost importance to the brand as we all strive towards sustainable development. The long-term mission at AnneMou is to embrace this responsibility with humility and determination, actively seeking ways to revolutionize production and distribution practices. They are committed to making meaningful changes to processes and operations in order to minimize their environmental footprint and create a positive impact on the planet.
Annemou recognizes that the manufacturing stages of the fashion industry, including sourcing raw materials, transforming them into yarn and fabric, and dyeing, contribute significantly to the environmental impact. Therefore, addressing this issue is of utmost importance to the brand as we all strive towards sustainable development. The long-term mission at Annemou is to embrace this responsibility with humility and determination, actively seeking ways to revolutionize production and distribution practices. They are committed to making meaningful changes to processes and operations in order to minimize their environmental footprint and create a positive impact on the planet.